Ministries in
New York City

I’m in a New York State of Mind

These famous lyrics, penned by New Yorker Billy Joel, seem so appropriate when it comes to bringing the gospel to the Jewish people. There is hardly a more accurate statement. For many decades of our 125-year ministry, Chosen People Ministries’ International Headquarters has been in New York City. In fact, from our very inception in 1894 (when we were called the Brownsville Mission to the Jews), Your Mission to the Jewish People has had a New York state of mind.

Rabbi Leopold Cohn, founder of Chosen People Ministries, began handing out gospel tracts on the streets of Brownsville in 1894, just two years after coming to faith in Jesus. With an ever-growing burden to reach his Jewish kinsmen with the good news, Cohn expanded his outreach to include the Williamsburg section of Brooklyn and changed the name of the ministry to the Williamsburg Mission to the Jews. In 1924, the name changed to the American Board of Missions to the Jews as we advanced into the epicenter of New York life—Manhattan.

The ministry grew during these past 125 years beyond both state and international borders, with missionaries now serving in seventeen countries around the world. Yet, because New York still maintains its large and vibrant Jewish community, it is a critical focus of our ministry.

The concentration of Jewish people in New York City and the surrounding counties is impressive. Almost 8.5 percent of adults in the region identify themselves as Jewish by religion. The total number of Jewish people in the five boroughs of the city, including those who claim Jewish ancestry with no religious affiliation, edges just above two million people. Thirty-six percent of the New York Jewish community resides in Brooklyn and thirty-seven percent of those claim to be Orthodox—an astounding number!

Effective Jewish outreach must include this growing group of Jewish people. Our Charles Feinberg Messianic Center, in the heart of Orthodox Jewish Brooklyn, is ideally placed for this ministry. It is becoming increasingly important to hold conferences at the Center that are specifically geared towards training others how to reach the ultra-religious in Brooklyn.

Robert Walter, the Brooklyn branch leader and one of the coordinators of our conferences for Orthodox outreach, shared this:

This conference was very informative and helpful for me in my ministry, as we now have contact with religious Jewish people we never would have met if we did not take the time to better understand the culture and find ways to better communicate the love of the Messiah with them.

We also recently placed Facebook ads in Yiddish (the language spoken by most ultra-Orthodox Jewish people) that are designed to inspire religious Jewish seekers to view a ten-minute version of the Jesus film in Yiddish. The advertisement was quite successful. We believe this is a difficult but precious group to reach for the Lord, and many are open and searching.

In addition to the Orthodox population, there is a large Russian-speaking Jewish population. Hundreds of thousands of Jewish immigrants from the former Soviet Union now live in New York City. By God’s grace, Chosen People Ministries has a Russian ministry that operates out of the Brooklyn Messianic Center. Klaudia Z. has led this work now for more than twenty years. Once a month, she holds meetings for pastors of Russian congregations in Brooklyn. She wrote:

A couple of days ago, one of the attendees of the Bible study brought a Jewish man to our group. We shared the gospel with him, and he prayed to receive Jesus as his Messiah and Lord! Afterward, he wanted to understand more about his decision. It was a touching moment, especially when it had become clear to him that Jesus was the Messiah he had been searching for all his life!

What a tremendous blessing to be able to hear the gospel in your native tongue even when so far from home. God’s provision is abundant!

The opportunity to evangelize the vast numbers of Jewish people in New York City demands we do our best to train workers for the harvest field. The Charles L. Feinberg Center for Messianic Jewish Studies exists by God’s grace. The program, a partnership between Chosen People Ministries and Talbot School of Theology of Biola University, was established in 2007. The seminary now occupies the second and third floors of the Brooklyn Messianic Center, and the basement holds a library of more than ten thousand volumes. The building serves as a place of education and as a base for ministry.

One of the students in the program had a remarkable ministry experience in Brooklyn, just down the street from our ministry center. As he was setting up a book table outside of the subway station, he encountered a man whose bicycle had just been stolen. He had this to share:

I started asking him questions and discovered he was an Israeli. I began to share with him a bit of my testimony, and God put it in my heart to offer to pay for his trip home. His eyes lit up, “Thank you so much! But why would you do that?” I told him that Jesus called us to love our neighbor, and I believed in that wholeheartedly. What a joy it was to share the love of Messiah with this young Jewish man.

Summer Outreach

In the same way that Roman roads were used in Jesus’ time to spread the gospel throughout the world, the subway system is a useful tool to spread the gospel throughout New York City. The boundaries of ministry are almost limitless since the trains connect the four boroughs of Manhattan, Brooklyn, Queens, and the Bronx to each other!

We take advantage of the ease of public transportation during our annual summer outreach. And to celebrate Chosen People Ministries’ 125th anniversary year, Shalom Brooklyn has become Shalom New York! This outreach will be our largest single effort ever to reach the Jewish people of New York City. God willing, 125 people each week from all over the world will join together on the streets of New York City for two week-long missions: July 27–August 3, and August 3–10.

Participants will be staying in Manhattan and Brooklyn. Teams will be trained and then sent throughout New York City to engage in a vast variety of street ministries. At night, there will be follow-up phone calls and visits, gospel cafés, debates, and even an opportunity to experience the richness of Jewish culture in the Big Apple!

Richard Flashman, the director of Shalom New York, described an encounter during Shalom Brooklyn last year:

I met Ben* in Borough Park. He is a member of the ultra-Orthodox Jewish community. He graciously agreed to stop and answer my survey questions. This led to an in-depth gospel conversation. We seemed to make a connection. Since then, we have had a number of email exchanges through which Ben has been examining the Old Testament evidence for the Messianic identity of Jesus.

While this type of openness does not happen every time we witness on the streets, it certainly can. We hope you will join us in prayer for this kind of receptivity as we prepare for this intensive summer outreach in New York City.

Campus Ministry

In addition to Shalom New York, the urban environment also lends itself to ministry on college campuses in and around New York. Staff member Darlene is working with the three campuses at Rutgers University. She said:

This is uncharted territory at Rutgers University. We do prayer walks on campus and conduct an outreach book table weekly at the student center where we meet and interact with students and offer gospel literature to them.

Doug, who has been serving the Mission for decades, is still active in campus ministry at Queens College and New York University. Here is just one of his stories:

Two weeks ago at Queens College, I experienced one of the best days I have ever had on campus. Arash*, a young Jewish man from Iran, stopped by our table. He looked at Jesus’ wonderful statement in Luke 24:44 in which the Messiah said clearly that Moses and the prophets were speaking about Him. With a smile on his face, Arash said quite unexpectedly, “What would my relatives say if I told them I was a believer in Jesus?” This is a very real challenge for many Jewish people.

Looking to the Future

Reading about all the wonderful opportunities the Lord has been giving us may call to mind Jesus’ statement in Matthew:

Seeing the people, He felt compassion for them, because they were distressed and dispirited like sheep without a shepherd. Then He said to His disciples, “The harvest is plentiful, but the workers are few. Therefore beseech the Lord of the harvest to send out workers into His harvest.” (Matthew 9:36–38)

This is the same feeling Robert, the Mission’s Brooklyn branch leader, described:

What inspires me in my ministry is the ever-present understanding that the work of reaching two million Jewish people in this city needs to get done… one person, one heart at a time.

As we move forward in our task of reaching the Jewish people of New York and around the globe, we look back to our humble roots in this great city and remember the Lord’s faithfulness. We believe He will continue to provide the resources and opportunities we need as we walk in obedience to His call.

When it comes to Jewish evangelism, we really are “in a New York state of mind!”